Your web designer is the person who will be helping you build your brand, define your website’s look and feel, and create a user experience that works for you. But what if your designer is not doing what you want? In this case, it’s imperative to give them feedback as consistently and thoroughly as possible — so that they can improve their work.
Always give feedback in a timely manner
The best way to give feedback is in a timely manner. The faster you can provide feedback, the more time your designer has to incorporate it into their next iteration of design. It’s also important that you are consistent with giving feedback so that your web designer knows exactly what kind of comments or concerns you have about each new design iteration.
If there are any questions about how often and when it’s okay for clients/clients-to-be (like yourself) to give their input, make sure you ask them first before opening up any kind of communication channel with them!
Decide in advance the best way to communicate your feedback
There are many ways to communicate feedback. Here are a few suggestions:
Email and video chat are two of the most common ways to give feedback, but you might also consider using phone calls or text messages if you don’t want to create a record of your comments that can be shared with others. If you’re comfortable doing so, consider combining these methods by sending an email and then calling or chatting with the designer afterward.
Think before you speak, be clear in your communication.
When you’re providing feedback, it’s important to remember that the web designer is a human being and not a machine. Be respectful of their time, energy and effort by being clear in your communication.
- Don’t be too harsh or critical.
- Don’t be impatient or rush the designer.
- Be specific about your feedback: “I don’t like this color,” is not as helpful as “I think this color clashes with my brand colors and will confuse users.”
When you’re ready to provide feedback, consider the following:
Be specific about your feedback: “I don’t like this color,” is not as helpful as “I think this color clashes with my brand colors and will confuse users.” Be respectful of their time, energy and effort by being clear in your communication. Don’t be too harsh or critical. Don’t be impatient or rush the designer.
Giving feedback as consistently and thoroughly as possible will help you get better results.
- Regularly: Giving feedback regularly helps keep the designer on track and ensures that all of your concerns are addressed. If a web designer only gets feedback from clients every few weeks or months, it’s easy for them to forget about some issues or become overwhelmed by the sheer number of things they need to address.
- Consistently: If you’re going to be giving regular feedback, then make sure it’s always done in the same way so that both parties know what kind of information is expected when they receive an email from each other (e.g., “This button looks off” vs “This button looks off because…”). This makes it easier for both parties involved in the conversation because there won’t be any confusion about how much detail should go into each message–you’ll both know exactly what kind of response would be helpful at any given time!
We’re sure you can think of many other ways to give feedback. The point is that you should do it in a consistent, organized way so that your web designer knows exactly what they need to work on next and when they can expect it.